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In today's digital age, visibility is everything. Yet, so many businesses struggle to be seen. With ever-evolving algorithms, the growing importance of mobile and voice search, and a fierce competitive landscape, achieving top rankings on search engines can feel overwhelming, if not impossible. Misguided SEO efforts can be time-consuming, expensive, and fruitless.
With SEO Head Start, we've distilled the essence of effective SEO into a streamlined strategy. From in-depth website audits and strategic backlinking to cutting-edge voice and mobile optimization, our holistic approach ensures you not only rank but remain consistently visible to your target audience, irrespective of how they search.
Dive deep into every corner and crevice of your website's performance with our comprehensive audits. We meticulously evaluate every aspect, identifying both glaring and subtle gaps while also uncovering golden opportunities. But it doesn't end there. Our analysis culminates in a robust set of actionable steps and strategies, explicitly tailored to propel your site's ranking and visibility to new heights.
Elevate your website's authority and standing in the digital realm with our curated backlink strategies. It's not merely about gathering a multitude of links. We focus on the quality, relevance, and strategic significance of each connection, ensuring that every backlink adds genuine value and bolstering credibility for your brand in the eyes of search engines.
The adage 'Content is King' rings truer than ever, and our expert team is dedicated to ensuring your content reigns supreme. Through rigorous and extensive keyword research, coupled with an in-depth understanding of your target audience, we craft content that doesn't just resonate—it leads conversations, engages visitors, and climbs swiftly up the search rankings.
Navigate the intricate maze of SEO with clarity and confidence. No longer will you be left wondering about the efficacy of strategies or the current status of campaigns. Our regular, detailed reports shine a light on every facet of your website's SEO performance. From ranking improvements to areas of potential growth, we keep you thoroughly informed, involved, and empowered at each stage.
Every great journey begins with understanding the starting point. Our comprehensive SEO audit dives deep, evaluating your website's current performance, strengths, and areas of opportunity. By knowing precisely where you stand, we can chart the optimal course forward.
Keywords are the signposts that guide potential customers to your site. Through exhaustive research and data analysis, we identify the search terms most relevant to your brand and audience, ensuring your content attracts those genuinely interested in what you offer.
Behind every smoothly running website is a bedrock of robust technical SEO. We'll fine-tune your site's under-the-hood elements, from page speed to mobile-friendliness, ensuring search engines can easily crawl, understand, and rank your content.
Leveraging the power of machine learning, we elevate your e-commerce game to unprecedented levels. Our algorithms sift through massive datasets, identifying patterns, predicting trends, and automating processes. The result? Enhanced user experiences, personalized interactions, and efficient operational workflows. Coupled with continuous optimization, your business remains agile, forward-thinking, and ever-evolving.Eager to undergo a transformation that guarantees e-commerce supremacy?Begin with our comprehensive Free Audit to set the wheels in motion! [Click Here]
Timing can be everything. Our content calendar outlines when and what to publish, marrying SEO insights with strategic scheduling to maximize reach and engagement.
Content is the heartbeat of your online presence. Our team crafts compelling, expert-driven content, infused with the perfect blend of keywords and creative flair. It's not just about ranking—it's about resonating.
Think of this as forging powerful alliances in the digital realm. We'll help you establish strong, credible backlinks that boost your website's authority and trustworthiness, propelling you further up the search engine results.
Goal: Achieve a monthly marketing generated revenue of $1M while maintaining specified profitability targets.
Context: With their flagship product, the PhotoStick Omni, PhotoStick was intensifying its media purchasing efforts in the North American market.
Challenge: Despite rising revenue, funnel profitability became the constraining factor scaling the media budget.
Solution: A two-tiered approach addressing both the top and bottom funnel constraints. Top of funnel we implemented an emotionally driven landing page that captivated the visitor's attention while warming up the audience. At the bottom: we integrated a complementary checkout, and email funnel, amplifying conversion-driven interactions by 200%.
Results: Achieved a 30% increase in conversion rates, and met the objective of $1M in monthly marketing generated revenue by the end of the year.
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Goal: Ramp up search advertising while preserving profitability.
Context: Past media buying efforts on the search network were not profitable because of poor tracking and a complicated webshop setup.
Challenge: Imprecise tracking and an unconventional webshop design blocked the performance of traditional shopping campaigns.
Solution: We set up search and performance max campaigns promoting pivotal offers and memberships.
Results:
• Scaled the account to $30K MRR within three months.
• Maintained a RoAS of 3.4 at scale.
Goal: Expand the Urban Sports Gamification app by capitalizing on their existing infrastructure.
Context: With a stellar product and strong ties to influential market players, CityLegends was ready for growth. Scaling up further required a firm grip on their business data.
Challenge: Social media campaigns performed well, but non-branded organic traffic was underperforming, and a cross-channel overview was lacking.
Solution: We implemented an SEO strategy tailored to specific locations and disciplines, drawing on their established authority. An omni-channel dashboard was set up to provide real-time data on content outreach, performance, and conversion across all platforms.
Results:
• Identified potential to reach over 3.5 million relevant search users with a new site-structure, and content strategy.
• Discovered missed conversion opportunities, resulting in a 5x increase in website-to-app downloads.
Goal: Implement a direct-to-consumer strategy to attract, and convert an uninsured audience with specialized legal services.
Context: In insurance, offering coverage during a crisis—like insuring a house on fire—is usually avoided. ARAG saw an opportunity in helping clients urgently needing legal advice in these situations.
Challenge: Integrate an offering for the uninsured demographic without eroding the perceived value and equity of ARAG's primary insurance products.
Solution: Implemented a WhatsApp funnel where uninsured clients can engage with certified paralegals via a real-time chat interface. For legal support for uninsured clients, ARAG offers a tiered legal assistance model at a preferential rate.
Key Insight: Post-service engagement metrics showed a high upsell rate for ARAG's traditional insurance proposition.
Results:
• Day 1 results with search campaign.
• €30K in sales generated within the initial monthly cycle.
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Goal: Scale up ad spend while maintaining a reasonable CPA.
Context: Feyral had been expanding in international markets and needed to improve efficiency in marketing efforts to scale further.
Challenge: With declining Meta campaign performance, Feyral had to try a different channel mix while simultaneously optimizing the current e-commerce funnel.
Solution: Implemented a new tracking infrastructure, improved SEO performance, and added Google Ads to the channel mix.
Results:
• Feyral successfully scaled media spend, achieving record-breaking BF/SM revenue.
• Increased the overall conversion rate by over 200%
Goal: Capturing a sizeable market share for income protection insurance in the freelance market.
Context: A large portion of freelancers do not have any form of income protection due to the high cost. ZZUPER developed an affordable alternative that would be launched using a combination of mass media and digital marketing.
Challenge: While offline media was a large part of the strategy, the entire digital infrastructure had to be set up within 3 months before the launch.
Solution: Before launch, we validated and fine-tuned the proposition in the market and identified core audiences. Simultaneously, we developed and tested an interaction design to effectively capture and convert demand. After launch, we optimized onsite and offsite performance using AI tracking and modeling software and conversion rate optimization techniques.
Results:
• Over 1,000 applications in the first month
• Optimized conversions and reduced CPA by over 70% within the first three months after launch
