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- Conversion rates are too low, even though you've tried optimizing your product pages and checkout
- Online advertising efforts are failing to truly drive meaningful results
- Your ecommerce content isn't engaging or persuasive enough to convert visitors into customers
- A/B testing is not delivering significant improvements.
- Clear ROI analysis before investing
- High ROAS to comfortably cover your marketing expenses
- A data-driven system to effectively optimize content
- A full funnel solution to scale your business
Scalability in e-com starts with your product. That's why we begin by crafting top-selling offers tailored to your market. We top that off with irresistible upsells that perfectly complement your customer's initial purchase.
Are your conversion rates too low to achieve your desired revenue? Using customer data, we optimize your landing pages to captivate your users, and turn them into loyal customers.
Struggling with low ROAS on your advertising campaigns? With your seamless checkout solution, your add-to-carts will become sales, and your sales will get upsells.
Profitability happens after the first purchase. Your personalized follow-up system with email campaigns that connect with your audience, will consistently bring your customers back for more.
In our free conversion audit, we asses your e-commerce metrics to identify the bottlenecks in your scaling systems. You will have clear insight into your store's inefficiencies, and a roadmap to fix them.
Based on your goals, we reverse engineer a buyers journey with top-selling offers and a personalized upselling strategy. You will get a completely custom funnel design for your business. Containing over 300 conversion enhancers, and follow-up tactics. All ready for implementation.
Instead of re-doing your entire store, and disrupting your operations, our solution will be implemented on top of your existing infrastructure. Keeping your themes and tracking in place, and immediately getting all the benefits of your newly optimized funnel.
With your new funnel up and running, you now have the ability to scale up your traffic, while keeping your CPA under control, and getting maximum value out of your marketing budget. Reproduce your funnel for every new offer you're looking to launch.
Goal: Achieve a monthly marketing generated revenue of $1M while maintaining specified profitability targets.
Context: With their flagship product, the PhotoStick Omni, PhotoStick was intensifying its media purchasing efforts in the North American market.
Challenge: Despite rising revenue, funnel profitability became the constraining factor scaling the media budget.
Solution: A two-tiered approach addressing both the top and bottom funnel constraints. Top of funnel we implemented an emotionally driven landing page that captivated the visitor's attention while warming up the audience. At the bottom: we integrated a complementary checkout, and email funnel, amplifying conversion-driven interactions by 200%.
Results: Achieved a 30% increase in conversion rates, and met the objective of $1M in monthly marketing generated revenue by the end of the year.
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Goal: Ramp up search advertising while preserving profitability.
Context: Past media buying efforts on the search network were not profitable because of poor tracking and a complicated webshop setup.
Challenge: Imprecise tracking and an unconventional webshop design blocked the performance of traditional shopping campaigns.
Solution: We set up search and performance max campaigns promoting pivotal offers and memberships.
Results:
• Scaled the account to $30K MRR within three months.
• Maintained a RoAS of 3.4 at scale.
Goal: Expand the Urban Sports Gamification app by capitalizing on their existing infrastructure.
Context: With a stellar product and strong ties to influential market players, CityLegends was ready for growth. Scaling up further required a firm grip on their business data.
Challenge: Social media campaigns performed well, but non-branded organic traffic was underperforming, and a cross-channel overview was lacking.
Solution: We implemented an SEO strategy tailored to specific locations and disciplines, drawing on their established authority. An omni-channel dashboard was set up to provide real-time data on content outreach, performance, and conversion across all platforms.
Results:
• Identified potential to reach over 3.5 million relevant search users with a new site-structure, and content strategy.
• Discovered missed conversion opportunities, resulting in a 5x increase in website-to-app downloads.
Goal: Implement a direct-to-consumer strategy to attract, and convert an uninsured audience with specialized legal services.
Context: In insurance, offering coverage during a crisis—like insuring a house on fire—is usually avoided. ARAG saw an opportunity in helping clients urgently needing legal advice in these situations.
Challenge: Integrate an offering for the uninsured demographic without eroding the perceived value and equity of ARAG's primary insurance products.
Solution: Implemented a WhatsApp funnel where uninsured clients can engage with certified paralegals via a real-time chat interface. For legal support for uninsured clients, ARAG offers a tiered legal assistance model at a preferential rate.
Key Insight: Post-service engagement metrics showed a high upsell rate for ARAG's traditional insurance proposition.
Results:
• Day 1 results with search campaign.
• €30K in sales generated within the initial monthly cycle.
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Goal: Scale up ad spend while maintaining a reasonable CPA.
Context: Feyral had been expanding in international markets and needed to improve efficiency in marketing efforts to scale further.
Challenge: With declining Meta campaign performance, Feyral had to try a different channel mix while simultaneously optimizing the current e-commerce funnel.
Solution: Implemented a new tracking infrastructure, improved SEO performance, and added Google Ads to the channel mix.
Results:
• Feyral successfully scaled media spend, achieving record-breaking BF/SM revenue.
• Increased the overall conversion rate by over 200%
Goal: Capturing a sizeable market share for income protection insurance in the freelance market.
Context: A large portion of freelancers do not have any form of income protection due to the high cost. ZZUPER developed an affordable alternative that would be launched using a combination of mass media and digital marketing.
Challenge: While offline media was a large part of the strategy, the entire digital infrastructure had to be set up within 3 months before the launch.
Solution: Before launch, we validated and fine-tuned the proposition in the market and identified core audiences. Simultaneously, we developed and tested an interaction design to effectively capture and convert demand. After launch, we optimized onsite and offsite performance using AI tracking and modeling software and conversion rate optimization techniques.
Results:
• Over 1,000 applications in the first month
• Optimized conversions and reduced CPA by over 70% within the first three months after launch
Dear founder,
At Head Start, we believe that scaling an e-commerce brand doesn't come down to the traffic you can attract, but what you do with it.
Agencies will sell you their new campaign strategy with fancy creatives and advanced targeting methods.
But, usually, the results remain the same.
The issue with this approach is that your problem remains: what doesn't convert, doesn't scale.
In the end, growing your business without fixing your problems actually just growing your problems.
That’s why we created the Head Start performance funnel. It’s a systematic approach to identify the root cause of your scaling issues, and fixing them from the ground up.
We provide you with a benchmarked roadmap to your goals and help you to accurately track the improvements.
Taking full accountability for our results each step of the way and making growth measurable, controllable and profitable.
Curious if the Head Start performance funnel can help you scale your business? I invite you to take a look at our cases.
If you think this is for you, you can schedule a free consult where we identify your bottlenecks and give you a plan to solve them.
Only if this is helpful, and we both agree that we are a fit, we will talk business.
Plan your consult—free of charge and with no strings attached—at the bottom of this page.
Hope to see you soon.
Alexander Rinne
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